Wednesday, April 19, 2017

WSJ: Google will build an ad-blocker into Chrome

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Tonight the Wall Street Journal reports that, according to anonymous sources, Google will introduce an ad-blocking feature for Chrome on mobile and desktop platforms. Ad blockers for browsers are hardly a new thing, and Google itself already pays into Adblock Plus’ “Acceptable Ads” program, but this is interesting because Google is at its heart an advertising company. Based on the report, Chrome’s ad blocking will target bad advertisements as defined by the Coalition for Better Ads, including pop-ups, autoplaying ads with sound, page-blocking time countdowns and others.

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